A 2-Day Workshop for Aspiring Home Care Entrepreneurs
Led by Dawn Beninghove, RN — Home Care Owner & Industry Expert
Hosted by Virginia Adult Care Education (VACE) & Empowering Health Care Professionals Training LLC
Led by Dawn Beninghove, RN — Home Care Owner & Industry Expert
Hosted by Virginia Adult Care Education (VACE) & Empowering Health Care Professionals Training LLC
Course Overview
Built to Care is a hands-on, 2-day workshop designed for nurses, healthcare professionals, and aspiring entrepreneurs who want to start and succeed in the home care industry. Dawn brings more than 20 years of experience as a successful home care owner and provides a real-world roadmap for launching, licensing, and leading a compliant, profitable, purpose-driven home care agency.
Participants will leave with tools, templates, and insider knowledge to start strong and sustain success.
Learning Objectives
• Understand Virginia’s home care and home health licensing requirements
• Develop a compliant business plan and policies
• Build systems for staffing, service delivery, and documentation
• Learn marketing and referral growth strategies
• Identify common pitfalls and best practices
• Build confidence to transition from caregiver/nurse to CEO
• Develop a compliant business plan and policies
• Build systems for staffing, service delivery, and documentation
• Learn marketing and referral growth strategies
• Identify common pitfalls and best practices
• Build confidence to transition from caregiver/nurse to CEO
2-Day Agenda
Day 1 – Laying the Foundation
• Welcome & Introductions
• Built to Care Mindset
• Home Care vs. Home Health
• VDH Licensing Requirements
• Creating a Compliant Business Plan
• Organizational Structure (LLC, EIN, etc.)
• Building Systems & Policies
• Built to Care Mindset
• Home Care vs. Home Health
• VDH Licensing Requirements
• Creating a Compliant Business Plan
• Organizational Structure (LLC, EIN, etc.)
• Building Systems & Policies
Day 2 – Building for Success
• Marketing & Branding
• Recruiting & Retaining Caregivers
• Financial Foundations
• Compliance & Quality Assurance
• Leadership Lessons from 20 Years in Home Care
• First 90-Day Action Plan
• Q&A + Closing
• Recruiting & Retaining Caregivers
• Financial Foundations
• Compliance & Quality Assurance
• Leadership Lessons from 20 Years in Home Care
• First 90-Day Action Plan
• Q&A + Closing
